Messages from food
This project tries to raise awareness by leaving stories or messages about food for the audience, placed on location involving food consumption
Sincerely, Food
Chutikhan Na Songkhla
The content aims to suggest and remind audiences to be more sustainable with food. Elements of the presentation consist of campaign branding corporate in product sticker banners, mini standee and digital media.
Food trends and industry take considerable growth over the years, resulting in oversupply and producing organic waste.
This project tries to raise awareness by leaving stories or messages about food for the audience, placed on location involving food consumption like at the restaurant, supermarket, or take away. The content aims to suggest and remind audiences to be more sustainable with food. Elements of the presentation consist of campaign branding corporate in product sticker banners, mini standee and digital media. The project selected three sample grocery products: Cabbage, rice, and beef. Chosen ingredients have a different status that can help influence the viewer to witness some food’s background. The audience can explore some stories via QR code.
https://www.bcuinspired.com/bica/portfolio/chutikhan-na-songkhla/