FunWhan by SweetTo0thClub

This project began after a conversation I had with my grandmother last year. My grandmother ran a Thai dessert shop in the 70s-80s, inspiring me to explore and wanted to promote these sweets to younger generations. Therefore, my love for Thai desserts along with my family's history in the dessert business motivate me to elevate the perception and value of these traditional treats.

The project title, “Fun-Whan” (ฝันหวาน) comes from the combination of two words, "Fun" and "Whan," which together mean "sweet dreams" in Thai. The word "Fun" holds significance in both English and Thai languages. In English, "fun" means playful. On the other hand, in Thai, the meaning of the word varies depending on its pronunciation. Pronounced with a high tone, it becomes "Fún" (ฝัน), meaning dreams, while with a normal tone, it transforms into "Fūn" (ฟัน), meaning tooth. This linguistic duality allows for a clever wordplay with the brand name "Sweet Tooth" as well. Hence, these various interpretations hold connections with the brand and the underlying theme of the project

To gain deeper insight into the background context of Thai desserts, I conducted primary research by visiting Kanom Thai KaiWhan, an integrated learning center for Thai desserts located in Amphoe Pukhai, Ayutthaya, for observation and interviews. My objective was to interview the owner, Aj. Puek, explore his mini museum, and deepen my understanding of Thai desserts. During the trip, I sampled various Thai desserts rarely found in the market and engaged in discussions on topics such as their history, cultural influences, shared heritage, and modifications. The trip was highly successful, yielding valuable insights that enriched my perspective and provided inspiration for the educational content for my publications.