Dearly

Sasipa Chunharungroj

#UxUi, #MotionGraphic, #DocumentaryVideo

Dearly

The Dearly application has converted an age-old Chinese tradition into 2D graphics, in order to provide an update to this experience in shared values of respecting our ancestors.

With technology, we can connect generations separated by time providing a trendy solution for our users end objectives; saving them cost, time, and resources towards a more eco-friendly outcome.

The Dearly application brought the Chinese tradition into the 2D graphics to provide a new experience on performing Chinese tradition. On the application, there are different types of Chinese joss paper for users to make decisions. Users can decide to send the product to God for their luck or sent it to their ancestors to remind themself of love and loss. In the application, there is a library feature that contains video content about the original tradition, to help the user to see understand the action they are participating in. While “The Dearly” is providing a trendy solution to users objective is to, save cost, time, and be eco-friendly. The target audience for this application can be any gender and between 24 to 35 years old. Their archetype is eco-friendly, working, tech-savvy, medium-class people, and participants of Chinese tradition. Lastly, I wish you all get some new experience from this application.

www.bcuinspired.com/bica/portfolio/sasipa-chunharungroj/