ABOUT ME
I can do illustrations and motion graphic videos but I have also always been interested in textiles. In this project, I produce a set of illustration art with a few alterations on textile design. I adapted my video editing skills to my project to better help communicate my message with audiences.
Fu Hao Collection
My major project places a lens on Chinese Zodiac animals through online entrepreneurship, branding, marketing and product creation. A digital infrastructure was constructed alongside marketing to promote products I made using a Chinese Zodiac theme related to their animal signs. By combining auspicious symbols and iconography, a product line was created to bring about fortune and luck in finance as well as boost confidence for the users.
By prompting feelings of good luck with the Chinese zodiac, this product line will add a little extra boost in confidence and build positive thought.
So I have created a fashionable product line connected to animal and floral prints. I will give the profits collected from this collection to animal charities for animal welfare.
scope
Illustration and Product Design
This is fun playful but sophisticated feminine product for the Thai Chinese audience. Apart from believing in auspicious events, they are uniquely trendy, appreciate animals and floral patterns. My audience segments are middle aged people, early jobbers and students 11- 24 years old.
This project required research about business entrepreneurship, product design and illustration.
DCD DEGREE SHOW
2020
